Wednesday, 22 October 2014
‘NOKIA LUMIA’ IS NO MORE,SAY HELLO TO ‘MICROSOFT LUMIA’
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“Nokia Lumia” phones is now no more ,
Microsoft has started re-branding its Windows Phones to just “Microsoft Lumia”.
The re-branding procedure starts from France, The verge reported. "This means there will be no new features or
updates to services on any mobile phones platform as a result of these
plans," says Harlow, in the internal memo seen byThe Verge.
Removal of Nokia name, and continuation of
the Lumia brand name, will help Microsoft in re-establishing a lost brand of
Windows Phone. After all, Lumia is the one, which gave (whatever) recognition
Windows Phone got, in its early days (and even now).
This re-branding, will thus end the last
series of mobile handsets, to ever bear a “Nokia” name, something, which may
turn out to be an extremely emotional moment, specially for Indians (including
me). Nokia, almost single-handedly, ruled the mobile devices market, for almost
a decade, before succumbing to the freshness, brought in by Google’s
early-stage Android platform.
Microsoft has been slowly
redirecting some Nokia pages over to Microsoft.com, and many would probably
have guessed that Microsoft Lumia was a safe bet to replace the Nokia brand on
devices. While the Nokia brand will of course live on, given that the Finish
company still exists as a standalone entity (it launched HERE maps for Android
just today), it’s a notable development nonetheless.
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